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Perché si compra? by Alan Bitar

Perché si compra?

by Alan Bitar
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Book cover type: Paperback
  • ISBN13: 9786208196752
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 22.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Il mercato ha richiesto che i rivenditori di supermercati prestino molta attenzione ad aspetti quali il prezzo, la piazza, la promozione delle vendite e il servizio al cliente, tra gli altri. In questo contesto, l'obiettivo è descrivere e analizzare gli attributi che influenzano il processo decisionale del consumatore finale nella scelta di un supermercato. A tal fine, è stato condotto uno studio per identificare gli attributi del riacquisto in un supermercato. La metodologia utilizzata è stata quella della ricerca qualitativa, registrata e interpretata con il metodo comparativo. Dalla ricerca è emerso che i consumatori sono più esigenti e cercano attributi quali: l'igiene dei locali, la qualità dei prodotti, la disponibilità dei prodotti, le dimensioni del supermercato, il parcheggio, la posizione, il prezzo, la promozione, il servizio e l'organizzazione. Tuttavia, molti rivenditori di supermercati non sono ancora all'altezza delle aspettative di questo consumatore moderno, volatile e attento. Continuate a leggere e scoprite perché.

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