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Perfeccionamiento de la gestión empresarial by Juan Antonio Mateo

Perfeccionamiento de la gestión empresarial

by Juan Antonio Mateo , Anicel Garcìa
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Book cover type: Paperback
  • ISBN13: 9786200038364
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

El escenario empresarial actual se enfrenta a varios retos globales, como las crisis medioambientales, la disrupci�n tecnol�gica y, m�s recientemente, la pandemia global y persistente de Covid-19. El cambio en las organizaciones es una necesidad cardinal en el entorno empresarial actual debido a diversos factores que impactan en su funcionamiento y �xito a largo plazo. Estas circunstancias han puesto de manifiesto las deficiencias de los enfoques de gesti�n tradicionales. El objetivo de la investigaci�n es desarrollar el an�lisis DAFO para contribuir al perfeccionamiento de la gesti�n empresarial Se utilizaron el m�todo hist�rico - l�gico, an�lisis - s�ntesis, herramientas estrat�gicas derivadas del an�lisis DAFO y m�todos emp�ricos como revisiones bibliogr�ficas, entrevistas informales, observaciones directas. Ello posibilita dotar a la empresa de ventajas competitivas, garantizar su adaptabilidad en el sector al que pertenecen, buscar el fortalecimiento de oportunidades y la disminuci�n de amenazas.

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