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Personal Influence: The Part Played by People in the Flow of Mass Communications

by Elihu Katz , Paul F. Lazarsfeld , Elmo Roper
Save 17% Save 17%
Current price ₹6,898.00
Original price ₹8,278.00
Original price ₹8,278.00
Original price ₹8,278.00
(-17%)
₹6,898.00
Current price ₹6,898.00

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Book cover type: Paperback
  • ISBN13: 9781412805070
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 434
  • Original Price: USD 65.99
  • Language: English
  • Edition: 1
  • Item Weight: 672 grams
  • BISAC Subject(s): Media Studies

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Katz, Elihu: -

Elihu Katz is professor of sociology and communication at the Hebrew University of Jerusalem and professor at the Annenberg School of Communications at the University of Southern California.

Katz, Elihu: -

Elihu Katz is professor of sociology and communication at the Hebrew University of Jerusalem and professor at the Annenberg School of Communications at the University of Southern California.

Lazarsfeld, Paul F.: -

Paul F. Lazarsfeld (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of Marienthal, available from Transaction.

Roper, Elmo: -

Elmo Roper (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.

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