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Personal- Und Marketing-Analytik by Adama, Jagan Mohan Reddy

Personal- Und Marketing-Analytik

by Jagan Mohan Reddy Adama , Sindu Menda
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Book cover type: Paperback
  • ISBN13: 9786207699049
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 37.0
  • Language: German
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Management

"HR & Marketing Analytics" befasst sich mit der strategischen Anwendung von Datenanalysen im Kontext von Personalwesen und Marketing zur Verbesserung der Unternehmensleistung. Das Buch zeigt auf, wie Unternehmen Big Data, Predictive Analytics und maschinelles Lernen gewinnbringend einsetzen können, um Einstellungsverfahren zu optimieren, das Mitarbeiterengagement zu steigern und die Mitarbeiterverwaltung zu rationalisieren. Im Bereich des Marketings umfasst es Methoden zur Untersuchung des Verbraucherverhaltens, zur Bewertung der Wirksamkeit von Kampagnen und zur Formulierung gezielter Marketingstrategien. Das Buch veranschaulicht anhand von Fallstudien und Illustrationen aus der Praxis, wie datengestützte Entscheidungsfindung zu höherer Kundentreue, Mitarbeiterzufriedenheit und betrieblicher Effizienz führen kann. Es bietet pragmatische Perspektiven und Ressourcen für Praktiker, die die Möglichkeiten der Analytik in diesen zentralen Geschäftsbereichen nutzen wollen.

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