Personalisierung in der politischen Kommunikation: Zwischen Simulation, Moralisierung und Skandalisierung
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Studienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,3, Ludwig-Maximilians-Universität München (Institut für Kommunikationswissenschaft und Medienforschung), Veranstaltung: Politische Kultur und Massenkommunikation, Sprache: Deutsch, Abstract: 'Die Inszenierung der Politiker ist heute wichtiger als die politischen Sachfragen!'; 'Politik ist nur noch unter den Bedingungen der Medien möglich!'; usw. So, oder so ähnlich klingen die kritischen Stimmen, wenn es um die Beobachtung der Personalisierung in der Politik bzw. in der politischen (medialen) Kommunikation geht. Die Befürchtungen die mit der scheinbaren Zunahme der (medialen) Konzentration auf die Person des Politikers - anstatt auf die Partei oder gar auf das Parteiprogramm - einhergehen, erstrecken sich von demokratietheoretischen Befürchtungen bis zur vermeintlichen Diktatur der Politik durch die Medien. Mir geht es in der vorliegenden Arbeit dagegen zunächst darum zu klären, wie eigentlich Politik oder 'das Politische' beschrieben werden kann und wie sich das Politische möglicherweise verändert hat. Dabei wird die These entwickelt, dass es sich beim Politischen um einen permanenten Aushandlungsvorgang handelt, dessen differente Artikulationen sichtbar sein müssen. Werden politische Differenzen, wie z.B. die zwischen 'Links' und 'Rechts' unsichtbar, so droht womöglich das Verschwinden des Politischen. Doch trotz eines zu beobachtenden Verschwindens von Differenzen (und des Politischen), kann ein Verschwinden von politischen Akteuren nicht beobachtet werden. Die Zunahme von politischen Talkshows ist dafür nur ein Indiz. Ich gehe von der Vermutung aus, dass Personalisierung in der Politik ein politisches Mittel darstellt, zu verschleiern, dass Erstens einzelne Personen in der Politik gar keine Macht (mehr) haben und Zweitens der Politik als System gar nicht (mehr) die Macht zukommt, die Gesellschaft zu 'steuern'. Statt Personen sind es eigentlic
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