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Perspectives on Framing by Gideon Keren

Perspectives on Framing

by Gideon Keren
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Book cover type: Paperback
  • ISBN13: 9781138978300
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Psychology Press
  • Publication Date:
  • Pages: 344
  • Original Price: GBP 50.99
  • Language: English
  • Edition: N/A
  • Item Weight: 459 grams
  • BISAC Subject(s): Cognitive Psychology & Cognition and Linguistics / General

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines--psychology, linguistics, marketing, political science, and medical decision making--come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

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