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Perspectives sur la qualité des services dans le marketing de l'enseignement supérieur en Inde by Mamta Chawla

Perspectives sur la qualité des services dans le marketing de l'enseignement supérieur en Inde

by Mamta Chawla
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Book cover type: Paperback
  • ISBN13: 9786209119958
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 66.9
  • Language: French
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Administration / General

� l'heure actuelle, ce ne sont pas les ressources naturelles qui distinguent une soci�t� riche d'une soci�t� arri�r�e, mais les ressources en mati�re de connaissances. L'�ducation n'a jamais �t� aussi importante qu'aujourd'hui. Dans un pays en d�veloppement comme l'Inde, o� les ressources sont rares, il est n�cessaire de mieux adapter les services fournis aux besoins. Afin de bien planifier l'offre de services et de la fournir efficacement, les responsables de la planification de l'�ducation doivent comprendre le comportement du segment cible et les crit�res qu'il utilise pour faire son choix. Les �tudiants �tant consid�r�s comme les principaux clients d'une universit�, car ils sont les b�n�ficiaires directs des services fournis, la qualit� per�ue des services par les �tudiants s'est av�r�e �tre une question extr�mement importante pour les universit�s et leur direction. En raison de la sensibilit� accrue des consommateurs (le segment des �tudiants cibles) et de l'intensification de la concurrence dans le secteur de l'enseignement sup�rieur, la qualit� des services professionnels est devenue un sujet qui m�rite d'�tre �tudi�. L'�tude a test� les perceptions des �tudiants sur le marketing mix des services �ducatifs et les �carts entre les attentes des �tudiants et leur perception des services fournis par leur �tablissement d'enseignement sup�rieur.

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