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Perspektiven und Optimierungspotentiale der FIFA Fußball-Weltmeisterschaft by Kuhl, Jochen

Perspektiven und Optimierungspotentiale der FIFA Fußball-Weltmeisterschaft

by Jochen Kuhl
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Book cover type: Paperback
  • ISBN13: 9783869432663
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 110
  • Original Price: USD 69.5
  • Language: German
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): Management

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Sonstiges, Note: 1.3, Hochschule Osnabrück, Sprache: Deutsch, Abstract: Die möglichen Problemfelder wie Teilnehmerländerboykott, politische Krisen oder Terrordrohungen verdeutlichen in diesem Zusammenhang, welche Risiken mit diesem Mega-Event verbunden sein können. Das interessante daran ist das Spannungsverhältnis zwischen enormen Chancen- und Risikopotentialen. Im Fokus dieser Arbeit steht jedoch die optimale Ausnutzung der Chancenpotentiale im Vordergrund. Die vorliegende Arbeit beschäftigt sich mit der Organisation des grö ten und bedeutendsten Fu ballturniers der Welt, der FIFA Fu ball-WeltmeisterschaftTM. Damit eine notwendige Eingrenzung vorgenommen werden kann, dient hier als Beispiel die Durchführung der Fu ball-WeltmeisterschaftTM 2006 in Deutschland. Dieses Beispiel wurde bewusst gewählt, da es aufgrund der Aktualität und der erfolgreichen Durchführung als Ma stab für künftige Austragungsländer gilt. Daraus abgeleitet ergeben sich die Ziele dieser Arbeit. So soll die vorliegende Arbeit dem Leser einen umfassenden Einblick in die Strukturen und Prozesse der involvierten Akteure und unterschiedlichen Bereiche einer Fu ball-WeltmeisterschaftTM geben. Von allen beteiligten Akteuren muss angenommen werden, dass sie sich einen Nutzen von der Austragung dieses Mega-Events erhoffen. Dieses begründet somit die Untersuchung der erhofften Effekte für alle beteiligten Akteure. Der Schwerpunkt dieser Arbeit ist die Untersuchung von Optimierungspotentialen, die eine alternative Gestaltung der Organisation zukünftiger Ausrichter einer Fu ball-WeltmeisterschaftTM darstellen sollen. (...)Die Begrenzung dieser Abschlussarbeit ermöglicht jedoch lediglich die Untersuchung ausgewählter Bereiche mit bestimmten Alternativvorschlägen. So wurde für diese Arbeit die Analyse der Themenbereiche "Ticketing" und "Public Viewing" zu Grunde gelegt. (...) Zusätzlich zur Literaturauswertung stützen sich die in Kapitel 5 aufgeführten Th

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