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Persuading People: An Introduction to Rhetoric by Robert Cockcroft

Persuading People: An Introduction to Rhetoric

by Robert Cockcroft
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Book cover type: Paperback
  • ISBN13: 9781137003676
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date:
  • Pages: 208
  • Original Price: GBP 38.99
  • Language: English
  • Edition: 2014
  • Item Weight: 431 grams
  • BISAC Subject(s): Communication Studies, Linguistics / General, and Rhetoric

From the Back Cover
From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.

This comprehensively updated third edition
- includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery
- adds material on schema and other forms of cognitive rhetoric
- provides new examples, as well as more practice exercises

With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields
ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language

CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

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