Persuasion Equation: The Subtle Science of Getting Your Way

Name: Persuasion Equation: The Subtle Science of Getting Your Way
Brand: Amacom
SKU: 9780814434178
Price: 1591.0 INR
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ISBN13: 9780814434178
Binding: Paperback
Subject: N/A
Publisher: Amacom
Publisher Imprint: Amacom
Publication Date: May 6, 2015
Pages: 240
Original Price: GBP 13.99
Language: English
Edition: N/A
Item Weight: 363 grams
BISAC Subject(s): Business Communication / Meetings & Presentations

About The Book

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.

In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.

Merging research and real-world application, discover the surprising reasons people say yes, and learn how to:

Radiate an aura of expertise
Win trust and leverage credibility
Build a business case that appeals to both heart and mind
Adapt for personality, gender, and generational differences
Perfect the five-step persuasion process
Generate group buy-in

Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

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