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Persuasion: The art of influencing people

Persuasion: The art of influencing people

by James Borg
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Book cover type: Paperback
  • ISBN13: 9781292336763
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Business
  • Publisher Imprint: Pearson Business
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 10.99
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Motivational & Inspirational, Business Communication / General, and Interpersonal Relations

What would it be like to get people to do what youwant, when you want? Imagine a 'better you' who's incredibly persuasive: you charm effortlessly, you gain trust quickly, you're more influential and youwin people over easily. Think that sounds impossible? It's not. It'scompletely possible with Persuasion. This definitive and indispensable guide topersuasion and influence, based on studying the behaviours and mindsets of themost persuasive people around. James Borg's Persuasion will give you the magicformula to mastering the power of persuasion - the ultimate way to achievesuccess in work and life.

James Borg is a business consultant and coach andalso conducts personal development and business skills workshops coveringmemory improvement, persuasion, body language awareness and 'mind control'. Heappears on BBC radio and contributes to national newspapers and magazines onthe subject of consumer affairs, body language and business and communicationskills. In 2009 he was chosen as a Harvard Business Review contributor. He isthe author of the 'trilogy' comprising of the Number 1international bestsellerPersuasion, the award-winning bestseller Body Language and Mind Power whichhave all been translated into multiple languages across the globe.

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