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Persuasive Communication: How Audiences Decide by Richard Young

Persuasive Communication: How Audiences Decide

by Richard Young
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Book cover type: Hardcover
  • ISBN13: 9781138920361
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 480
  • Original Price: GBP 290.0
  • Language: English
  • Edition: Revised
  • Item Weight: 1048 grams
  • BISAC Subject(s): Business Communication / General and Motivational

This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.

Richard O. Young is a Professor of Management Communication at Carnegie Mellon University, USA.

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