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Persuasive Writing by Peter Frederick

Persuasive Writing

by Peter Frederick
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Book cover type: Paperback
  • ISBN13: 9780273746133
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 208
  • Original Price: GBP 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 264 grams
  • BISAC Subject(s): Business Communication / General

A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.

Frederick, Peter: - Peter Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and evaluated successful research bids worth â'¬67m. His guidelines and training courses have contributed to writers securing projects worth over 200m over the same period.

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