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Pharmabetriebslehre by Oliver Schöffski, Frank-Ulrich Fricke, Werner Guminski

Pharmabetriebslehre

by Oliver Schöffski , Frank-Ulrich Fricke , Werner Guminski
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Book cover type: Hardcover
  • ISBN13: 9783540795506
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 570
  • Original Price: EUR 93.45
  • Language: German
  • Edition: 2., Vollst. Ube
  • Item Weight: 998 grams
  • BISAC Subject(s): Management

Die pharmazeutische Industrie weist gegen�ber normalen Industriebetrieben eine Reihe von Besonderheiten auf, die in der allgemeinen Industriebetriebslehre nicht ausreichend ber�cksichtigt werden. Die Entwicklung einer eigenst�ndigen Pharmabetriebslehre erscheint daher notwendig. Das vorliegende Buch befasst sich mit den speziellen volkswirtschaftlichen und betriebswirtschaftlichen Aspekten der pharmazeutischen Industrie. Neueinsteiger in diese Branche erhalten so einen umfassenden und aktuellen �berblick, gestandene Praktiker k�nnen sich �ber Spezialaspekte und neuere Ans�tze informieren. Die Autoren des Buchs stammen aus der Wissenschaft, aus der Praxis und aus Beratungsunternehmen, wobei insbesondere auf den Praxisbezug der einzelnen Beitr�ge sowie �berschneidungsfreiheit und Vollst�ndigkeit Wert gelegt wurde.

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