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Pixels to Profits: A Systematic Deep Dive Into the Creator Economy by Ankur Mehra

Pixels to Profits: A Systematic Deep Dive Into the Creator Economy

by Ankur Mehra
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Book cover type: Paperback
  • ISBN13: 9780143472964
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PRH INDIA LOCAL PRINT
  • Publisher Imprint: Penguin Business
  • Publication Date:
  • Pages: 204
  • Original Price: INR 399.0
  • Language: English
  • Edition: N/A
  • Item Weight: 190 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

The Creator Economy is estimated to be valued at a staggering half-a-trillion dollars by 2027. Packed with actionable insights, Pixels to Profits aims to help businesses to make the best use of the creator marketplace, help creators better monetize their talent, reach new audiences and inspire you to embark on your content creation journey. With a remarkable journey managing over 120,000 creators across YouTube, Instagram, and Facebook, the author has meticulously deconstructed the intricacies of the Creator Economy in a manner that is both comprehensive and accessible. Whether you're an executive, an entrepreneur or an aspiring creator in the creator economy, this book will guide you in your steps to success.

Given his vast experience of working with creators, brands and agencies from the Silicon Valley to the bustling Indian bazaar, Ankur has developed a unique perspective and insider view on the Creator Economy, both in developing and developed markets. Ankur is an avid sportsman and adventure enthusiast. He is a keen photographer and loves reading non-fiction, business books, military history and biographies. Prior to Meta, Ankur was the India Sales Head and Designated Partner for Brave Bison and also led digital sales for Zee Turner, playing a pivotal part in leading the transformation of media distribution from cable to digital channels.

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