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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide by Ralph F. Wilson

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

by Ralph F. Wilson
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Book cover type: Paperback
  • ISBN13: 9780471441090
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 256
  • Original Price: USD 26.95
  • Language: English
  • Edition: N/A
  • Item Weight: 332 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

From the Back Cover
Build a Solid Foundation for e-Business Success!

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz(r)" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast!

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:
* Set goals for your e-business
* Differentiate your company's products and services
* Position your company in the consumer's mind
* Master product strategy, placement, promotion, and pricing
* Budget and implement your plan

Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!

RALPH F. WILSON is one of the world's top Web-marketing and e-business authorities. He is the founding editor of Web Marketing Today(r), Web Commerce Today(r), and Doctor Ebiz(r), and his work has been praised in numerous publications, including The Wall Street Journal, Business Week, Business 2.0, and PC Magazine.

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