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Plano de Negócios by Carlos Alberto Dos Santos Azevedo

Plano de Negócios

by Carlos Alberto Dos Santos Azevedo
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Book cover type: Paperback
  • ISBN13: 9786208842543
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Novas Edicoes Academicas
  • Publisher Imprint: Novas Edicoes Academicas
  • Publication Date:
  • Pages: 168
  • Original Price: GBP 69.51
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): General

A presente obra consiste no estudo da viabilidade econ�mica e financeira de uma microempresa de Pesca-turismo. Trata-se da apresenta��o de um plano de neg�cios tur�stico-pesqueiro, onde a principal ideia - atrav�s de um modelo de intraempreendedorismo mar�timo de cria��o de valor social, econ�mico e financeiro - � a conce��o de uma unidade empresarial, sob o conceito de turismo mar�timo-pesqueiro, estrategicamente posicionada no nicho de mercado de turismo criativo e costeiro, visando, por um lado, a satisfa��o das necessidades de todos aqueles que procuram experi�ncias genu�nas de viv�ncias culturais em vilas historicamente viradas para o mar e, por outro, aumentar as fontes de rendimento das comunidades piscat�rias e acrescentar valor � atividade de pesca, pela diversifica��o da atividade econ�mica.Este trabalho tamb�m pretende constituir um modelo padr�o de empreendedorismo a implementar junto dos profissionais da pesca artesanal e local, econ�mica e financeiramente sustent�vel, dando �nfase �s potencialidades dos recursos end�genos e embarca��es dispon�veis que criem produtos e servi�os estrat�gicos de turismo ao ar livre e de anima��o tur�stica.

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