Planungshilfe Für Technologieorientierte Unternehmensgründungen: Ein Erfahrungsbasierter Leitfaden Für Naturwissenschaftler Und Ingenieure
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Diese Planungshilfe richtet sich vor allem an Ingenieure und Naturwissenschaftler, denen in leicht verst�ndlicher Form die notwendigen betriebswirtschaftlichen und organisatorischen Aspekte von Beginn der Planung bis zur Gr�ndung des Unternehmens vorgestellt werden. Die Planungshilfe beschreibt die Vorgehensweise und besonders die erfolgskritischen Aspekte der Gr�ndungsphase.
Günter Hirth, Professor für Allgemeine Betriebswirtschaftslehre, lehrt Entrepreneurship (Gründungsmanagement) an der Fachhochschule Hannover. Er begleitet und berät Unternehmensgründer seit über 10 Jahren und ist geschäftsführender Gesellschafter der Unternehmensberatung Professor Hirth und Partner (php). Im Bereich der Unternehmensgründung befasst er sich vor allem mit Fragen des Marketings und des Vertriebs sowie mit der Entwicklung von Geschäftsmodellen und des Dienstleistungsmanagements.
Rainer Przywara ist Professor für Technischen Vertrieb und Marketing an der Fachhochschule Hannover. In die Lehre bringt er seine in KMUs und Großunternehmen erworbenen praktischen Erfahrungen in den Bereichen Standortanalyse, Gründung und Aufbau in- und ausländischer Gesellschaften und internationales Investitionsgütermarketing ein.
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