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Plattformbasierte Geschäftsmodelle beim Connected-Car by Winter, Dennis

Plattformbasierte Geschäftsmodelle beim Connected-Car

by Dennis Winter , Aileen ILLI , Jascha Binder
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Book cover type: Paperback
  • ISBN13: 9783346069818
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 56
  • Original Price: USD 39.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 87 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,0 (A), Universität Stuttgart (Abteilung VIII, Lehrstuhl für ABWL & Wirtschaftsinformatik II), Veranstaltung: Plattformbasierte Geschäftsmodelle und Strategien bei vernetzten, digitalisierten Produkten, Sprache: Deutsch, Abstract: Die Entwicklungen der vierten industriellen Revolution führen zu einer zunehmenden Vernetzung von Fahrzeugen und sorgen für ein erweitertes Connected-Car-Ökosystem. Auf dieser Basis bietet dieser Wandel Automobilherstellern die Chance vom Produkt- zum Plattformgeschäft zu wechseln. In diesem Buch werden speziell auf Connected-Cars abgestimmte Geschäftsmodellmuster vorgestellt und auf ihre konkrete Anwendung hin bei den deutschen Premiumherstellern Mercedes, Audi und BMW sowie bei der US-Konkurrenz Tesla untersucht. Ein Connected Car hat nicht nur eine Internetverbindung, sondern kommuniziert mit anderen Geräten, Netzwerken oder Services au erhalb des Autos. Dazu gehören andere Fahrzeuge, das zu Hause, das Büro und öffentliche Infrastrukturen. Automatisierte, autonome und individualisierte Services sind dabei die Grundlage für neue Geschäftsmodelle, welche den Erlöspool von Automobilherstellern und Komplementoren nicht nur erweitern, sondern auf lange Sicht auch bestimmen könnten. Insgesamt 17 plattformbasierte Geschäftsmodellmuster werden anhand von geeigneten Beispielen umfassend erklärt. Anschlie end werden diese im Hinblick auf das Ausma und den Kontext der Anwendung bei den vier eingangs genannten Automarken geprüft. Eine spezielle tabellarische Darstellung der Ergebnisse ermöglicht einen strukturierten Überblick der Erkenntnisse über alle Geschäftsmodelle und Automarken hinweg. Thematisiert wird darüber hinaus auch die teilweise bessere Umsetzung von modernen Geschäftsmodellen im Mittelklassesegment am Beispiel des Konkurrenten Volvo. Insbesondere wird au erdem auf die Frage eingegangen, ob die Automobilhersteller in Zuk

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