Plugged in: How Media Attract and Affect Youth

Name: Plugged in: How Media Attract and Affect Youth
Brand: Yale University Press
SKU: 9780300218879
Price: 3658.0 INR
Availability: InStock

by Patti M. Valkenburg

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ISBN13: 9780300218879
Binding: Hardcover
Subject: N/A
Publisher: Yale University Press
Publisher Imprint: Yale University Press
Publication Date: April 25, 2017
Pages: 344
Original Price: GBP 30.0
Language: English
Edition: N/A
Item Weight: 658 grams
BISAC Subject(s): Developmental / Child, Media Studies, and Social Psychology

About The Book

An illuminating study of the complex relationship between children and media in the digital age

Now, as never before, young people are surrounded by media--thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram.

This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.

About The Author

Patti M. Valkenburg is a university distinguished professor of media, youth, and society at the University of Amsterdam. She has published over 160 academic articles on children, media, and technology. Her work has received numerous awards in both Europe and the United States. Jessica Taylor Piotrowski is an associate professor of youth and media entertainment and the director of CcaM, the Center for Research on Children, Adolescents, and the Media, at the University of Amsterdam. She is a consultant for the children's media industry. Her work appears regularly in communication, psychology, and education journals.

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