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Poder de persuasão by Toruño, Bryant

Poder de persuasão

by Bryant Toruño , Danely Matute , Alexander Jacomino
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Book cover type: Paperback
  • ISBN13: 9786208579913
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 92
  • Original Price: GBP 37.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Careers / General

O livro "O Poder da Persuasão: Marketing Internacional e Relações Globais" oferece uma análise aprofundada das estratégias de persuasão que evoluíram no campo do marketing internacional, explorando a forma como estas práticas influenciam o comportamento dos consumidores num mundo cada vez mais globalizado. Desde os seus primórdios no século XIX, quando a publicidade se centrava principalmente nas caraterísticas tangíveis dos produtos através de anúncios impressos, até à revolução digital do século XXI, o texto traça a forma como a persuasão mudou.À medida que o texto avança, introduz estratégias de persuasão contemporâneas, como a personalização de mensagens através de técnicas de big data e de neuromarketing, que permitem às marcas comunicar mais eficazmente com segmentos de público específicos. Com o acesso massivo aos dados dos consumidores, as empresas podem criar campanhas altamente direcionadas que não só aumentam a relevância das mensagens, como também geram um maior envolvimento.

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