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Podnoszenie jakości uslug turystycznych by Mokhtar Mohammad Ahmad Sharafuddin, Zayed Ali Abdul Khaleq Al-Manzuoa

Podnoszenie jakości uslug turystycznych

by Mokhtar Mohammad Ahmad Sharafuddin , Zayed Ali Abdul Khaleq Al-Manzuoa
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Book cover type: Paperback
  • ISBN13: 9786209634994
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Polish
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

Niniejsze badanie mialo na celu zbadanie roli strategicznej improwizacji w podnoszeniu jakości uslug turystycznych świadczonych przez biura podr�ży oraz firmy świadczące uslugi Hajj i Umrah w Jemenie. Przyjmując metodologię badań ilościowych i podejście opisowo-analityczne, dane zostaly zebrane za pomocą ustrukturyzowanego kwestionariusza przekazanego pelnej populacji 152 firm turystycznych. Kompleksowa ankieta skierowana byla do wszystkich lider�w administracyjnych w tych firmach, w sumie 506 pracownik�w zajmujących stanowiska kierownicze i specjalistyczne. Dane zostaly przeanalizowane przy użyciu modelowania r�wnań strukturalnych (SEM) z częściowymi najmniejszymi kwadratami (PLS) za pomocą oprogramowania SmartPLS. Wyniki wykazaly silny i pozytywny wplyw improwizacji strategicznej na jakośc uslug turystycznych, przy czym mikrostrukturyzacja, pamięc organizacyjna i wykorzystanie zasob�w zostaly zidentyfikowane jako znaczące i wplywowe czynniki. Z kolei strategiczna czujnośc i zwinnośc okazaly się miec ograniczony wplyw w tym kontekście.

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