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Political Campaign Communication: Inside and Out by POWELL, Joseph Cowart

Political Campaign Communication: Inside and Out

by POWELL , Joseph Cowart
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Book cover type: Paperback
  • ISBN13: 9781138291829
  • Binding: Paperback
  • Subject: Politics and Current Affairs
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 402
  • Original Price: GBP 84.99
  • Language: English
  • Edition: N/A
  • Item Weight: 690 grams
  • BISAC Subject(s): Communication Studies and Political Process / General

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).

Joseph Cowart is a retired political consultant.

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