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Political Campaign Communication: Theory, Method, and Practice

by Robert E. Denton , William L. Benoit , Kevin M. Coe
Save 17% Save 17%
Current price ₹17,786.00
Original price ₹21,344.00
Original price ₹21,344.00
Original price ₹21,344.00
(-17%)
₹17,786.00
Current price ₹17,786.00

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Book cover type: Hardcover
  • ISBN13: 9781498530026
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 442
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 885 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.

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