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Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office

by Edward Schwartzman
Save 35% Save 35%
Current price ₹4,315.00
Original price ₹6,637.00
Original price ₹6,637.00
Original price ₹6,637.00
(-35%)
₹4,315.00
Current price ₹4,315.00

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Book cover type: Paperback
  • ISBN13: 9780887387425
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 50.99
  • Language: English
  • Edition: 3 ed
  • Item Weight: 604 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

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