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Political Consultants and Campaigns: One Day to Sell by Jason Johnson

Political Consultants and Campaigns: One Day to Sell

by Jason Johnson
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Book cover type: Hardcover
  • ISBN13: 9780367097387
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 171.99
  • Language: English
  • Edition: N/A
  • Item Weight: 595 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Jason Johnson is a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR's Morning Edition, the O'Reilly Factor, CBS's The Early Show, Al Jazeera English, and CNN. Dr Johnson is the politics editor for The Source magazine and is a featured writer on theLoop21.com. His weekly opinion column appears in the Chicago Defender, Michigan Chronicle, New Pittsburgh Courier, and the Tri-State Defender.

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