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Political Conversion: Personal Transformation as Strategic Public Communication

by Don Waisanen
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Current price ₹12,705.00
Original price ₹15,246.00
Original price ₹15,246.00
Original price ₹15,246.00
(-17%)
₹12,705.00
Current price ₹12,705.00

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Book cover type: Hardcover
  • ISBN13: 9781498575720
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 100.0
  • Language: English
  • Edition: N/A
  • Item Weight: 545 grams
  • BISAC Subject(s): Communication Studies

This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.

Don Waisanen is associate professor in the Baruch College, CUNY Marxe School of Public and International Affairs.

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