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Politicizing Consumer Choice: Ethical Dimensions of Consumerism in the United States by Christian Gunkel

Politicizing Consumer Choice: Ethical Dimensions of Consumerism in the United States

by Christian Gunkel
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Book cover type: Paperback
  • ISBN13: 9783631654750
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publication Date:
  • Pages: 134
  • Original Price: GBP 27.2
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Business Ethics, Economic History, and Anthropology / General

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer's role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

Christian Gunkel studied American Studies and Sociology at the University of Tübingen (Germany). He is currently working for the university's American Studies Department as an instructor and researcher focusing on green consumerism in the United States.

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