Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

by Laura Crosswell , Lance Porter
Save 17% Save 17%
Current price ₹4,834.00
Original price ₹5,801.00
Original price ₹5,801.00
Original price ₹5,801.00
(-17%)
₹4,834.00
Current price ₹4,834.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781498553018
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 186
  • Original Price: GBP 37.99
  • Language: English
  • Edition: N/A
  • Item Weight: 254 grams
  • BISAC Subject(s): Communication Studies

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

Laura Crosswell is assistant professor of health communication at the University of Nevada, Reno.

Lance Porter is the F. Walter Lockett Distinguished Professor of Mass Communication at Louisiana State University.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us