Politische Online-Kommunikation von Verbänden

Name: Politische Online-Kommunikation von Verbänden
Brand: Grin Verlag
SKU: 9783640845224
Price: 2004.0 INR
Availability: InStock

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ISBN13: 9783640845224
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: March 2, 2011
Pages: 22
Original Price: USD 23.9
Language: German
Edition: N/A
Item Weight: 41 grams
BISAC Subject(s): Media Studies

About The Book

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,0, Ludwig-Maximilians-Universität München (Institut für Kommunikationswissenschaft und Medienforschung), Veranstaltung: Politische Online-Kommunikation (Seminar), Sprache: Deutsch, Abstract: Ebenso wie für andere politische Akteure, beispielsweise Parteien und Politiker, sind Öffentlichkeit und mediale Aufmerksamkeit bedeutsame Erfolgsfaktoren für politische Interessensverbände. Besonders in einer repräsentativen Demokratie kommt ihr die Rolle des Vermittlers zwischen Staat und Bürger zu, welche die Aufmerksamkeit der Massenmedien - und damit der Öffentlichkeit - voraussetzt. Interesse wecken und zur Mitgliedschaft und aktiven Teilnahme bewegen können Verbände jedoch nur, wenn sie ihr gesellschaftliches Anliegen öffentlich vertreten und transparent machen, wodurch sie Legitimation erlangen. Verbände stehen vor neuen Herausforderungen: Rückläufige Mitgliederzahlen, ein veraltetes oder negatives Image, eine "bröckelnde Basis". Hierfür kann unter anderem ein gesellschaftlicher Wandel verantwortlich gemacht werden, der zur "Auflösung traditioneller Formen der Vergemeinschaftung und tradierter Beziehungen" und zu einer "wachsenden Autonomie der Individuen" führt. Diesen Ansprüchen müssen Verbände, auch im Hinblick auf ihre 'Daseinsberechtigung' in der Gesellschaft, gerecht werden. Kann das Internet dabei helfen? Verbänden stehen neue Kommunikationsmittel zur Mitgliedergewinnung und -bindung zur Verfügung. Möglicherweise können die Online-Kommunikation, und hierbei besonders das interaktive Web 2.0, dazu beitragen, Defizite zu überwinden und Lösungen für die Probleme von Verbänden zu finden. Im Rahmen dieser Hausarbeit werden zunächst zwei Definitionen von Verbänden erläutert. Im Anschluss werden kurz positive und negative Argumente von Lobbyismus diskutiert, um einen Überblick über die allgemeine Arbeit von Verbänden zugeben. Die Online-Kommunikation

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