Politische Redeweisen

Name: Politische Redeweisen
Brand: Mohr Siebeck
SKU: 9783161615023
Price: 1935.0 INR
Availability: InStock

by Julian Muller , Astrid Seville

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ISBN13: 9783161615023
Binding: Paperback
Subject: N/A
Publisher: Mohr Siebeck
Publisher Imprint: Mohr Siebeck
Publication Date: February 1, 2024
Pages: 121
Original Price: GBP 13.5
Language: German
Edition: N/A
Item Weight: 772 grams
BISAC Subject(s): General

About The Book

Politische Erfolge wie Misserfolge werden immer wieder auf Kommunikation zuruckgefuhrt - Politiker hatten wahlweise nicht "gut genug erklart" und Wahlerinnen nicht "abgeholt" oder konnten sich auf eine uberzeugende Kampagne stutzen. Dank moderner Massenmedien kommt es heute zunehmend auf die Prasentation von Politik an; Wahler entscheiden nicht langer nach stabilen und erwartbaren Praferenzen, sondern reagieren spontan auf Debatten, Inszenierungen und auf die Mediennutzung von Kandidaten. Dank Social Media haben sich die Moglichkeiten und Chancen zu Teilhabe und Mitwirkung an derartigen Debatten vergrossert. Alle in der Offentlichkeit stehenden Personen erhalten dadurch schnellere, bisweilen brutalere Ruckmeldungen. Unter den Bedingungen digital verstarkter Kommunikation muss daher mit Skandalisierung und Emporung gerechnet werden. Damit stellt sich die Frage, wie politische und offentliche Akteure in dieser Gemengelage kommunizieren konnen und sollen. Jeder, der eine Gruppe zu reprasentieren beansprucht oder Uberzeugungen und Entscheidungen vertreten will, steht derzeit vor ahnlichen Fragen: Wie kann offentliche Ansprache gelingen? Astrid Seville und Julian Muller fragen daher nach den Moglichkeiten offentlicher Ansprache. In Anlehnung an Erving Goffmans Begriff der Redeweisen richten sie den Blick auf heutige Formen offentlicher Kommunikation in Deutschland. Dabei stehen nicht die radikalen Rander, sondern die Neuverhandlungen des politisch Etablierten, Burgerlichen und Demokratischen im Zentrum der Aufmerksamkeit. In den einzelnen Kapiteln wird anhand ausgewahlter Beispiele untersucht, wie die angefochtene "Mitte" kommuniziert, und verschiedene Varianten offentlichen Sprechens werden skizziert.

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