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Polling Matters: Why Leaders Must Listen to the Wisdom of the People

by Frank Newport
Save 23% Save 23%
Current price ₹2,737.00
Original price ₹3,541.00
Original price ₹3,541.00
Original price ₹3,541.00
(-23%)
₹2,737.00
Current price ₹2,737.00

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Book cover type: Hardcover
  • ISBN13: 9780446530644
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Grand Central Publishing
  • Publisher Imprint: Grand Central Publishing
  • Publication Date:
  • Pages: 302
  • Original Price: GBP 27.99
  • Language: English
  • Edition: N/A
  • Item Weight: 626 grams
  • BISAC Subject(s): American Government / General and Political Process / Campaigns & Elections

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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