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POP Tags Volume 1 - Graphics: Fashion Hang Tags from the 1980s

by Mary-Margaret (Anand Sahaja) Stratton
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Current price ₹2,032.00
Original price ₹2,296.00
Original price ₹2,296.00
Original price ₹2,296.00
(-11%)
₹2,032.00
Current price ₹2,032.00

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Book cover type: Paperback
  • ISBN13: 9780999874905
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Futura House
  • Publisher Imprint: Futura House
  • Publication Date:
  • Pages: 102
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 268 grams
  • BISAC Subject(s): Fashion

POP Tags is a resource and lifestyle book that provides a comprehensive overview for fashion marketers and merchandisers. Award-winning Creative Director and designer Mary-Margaret Stratton takes you visually and viscerally down memory lane into the 1980s. Hundreds of hang tags tell stories of a decade of desire, decadence and design.Prior to the late 20th century, clothing labels were utilitarian printouts with off-the-shelf typography, giving size and content info. But in the 1980s branding and color brought the in-store fashion merchandising and marketing world to explosive life. New printing technology and new substrates appeared (3D winkies, printed plastic, graphic albums, envelopes, sleeves, post cards, stickers, die-cuts, embossing and foil stamps). Reduced printing costs combined with a creative industry dominated by professionally trained designers and illustrators allowed unparalleled and abundant ingenuity. This is a pre-Photoshop world where art was still created by the human hand. Design excellence was in full force in an era we will likely not see again: the era of Pop Tags! This collection will provide an invaluable design resource for a first year fashion student to the seasoned entrepreneur or rag industry veteran.

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