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Positioning and Branding Tourism Destinations for Global Competitiveness by Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin

Positioning and Branding Tourism Destinations for Global Competitiveness

by Rahmat Hashim , Mohd Hafiz Mohd Hanafiah , Mohd Raziff Jamaluddin
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Book cover type: Hardcover
  • ISBN13: 9781522572534
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 292
  • Original Price: GBP 164.0
  • Language: English
  • Edition: N/A
  • Item Weight: 840 grams
  • BISAC Subject(s): General

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

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