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Pr-Perspektiven: Reflexionen Zur Theorie Der PRAXIS by Peter Szyszka

Pr-Perspektiven: Reflexionen Zur Theorie Der PRAXIS

by Peter Szyszka , Lars Rademacher
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Book cover type: Paperback
  • ISBN13: 9783658435912
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 168
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 2024
  • Item Weight: 218 grams
  • BISAC Subject(s): Media Studies

Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen.


Herausgekommen sind zwölf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterführenden Diskussionen herausfordern.

Dr. Peter Szyszka ist Professor für Organisationskommunikation und Public Relations an der Hochschule Hannover.

Dr. Lars Rademacher ist Professor für Unternehmens- und Nachhaltigkeitskommunikation an der Hochschule Darmstadt.


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