Practical Research Methods for Media and Cultural Studies: Making People Count

Name: Practical Research Methods for Media and Cultural Studies: Making People Count
Brand: University of Georgia Press
SKU: 9780820329246
Price: 4263.0 INR
Availability: InStock

by Máire Messenger Davies , Nick Mosdell

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ISBN13: 9780820329246
Binding: Paperback
Subject: N/A
Publisher: University of Georgia Press
Publisher Imprint: University of Georgia Press
Publication Date: March 1, 2007
Pages: 336
Original Price: USD 36.95
Language: English
Edition: N/A
Item Weight: 264 grams
BISAC Subject(s): Research

About The Book

Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behavior. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research to opinion polls to psychological studies of human behavior.

This book provides a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: planning it, doing it, and understanding it.

The book shows how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.

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