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Practical Strategies and Case Studies for Online Marketing 6.0 by Kittisak Wongmahesak

Practical Strategies and Case Studies for Online Marketing 6.0

by Kittisak Wongmahesak , Fazida Binti Karim , Nititorn Wongchestha
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Book cover type: Hardcover
  • ISBN13: 9798337320588
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 148.2
  • Language: English
  • Edition: N/A
  • Item Weight: 1053 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

In today s digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, industry leaders are leveraging the latest tools and platforms to drive growth, build loyalty, and create memorable digital experiences that resonate in a saturated market. Practical Strategies and Case Studies for Online Marketing 6.0 is a comprehensive collection of real-world examples showcasing the innovation in online marketing 6.0. It explores the evolving world of digital marketing, moving beyond the traditional tools into a more technology-based approach. This book not only shows the successful case studies but also the challenges faced in online marketing, highlighting the lessons learned and the adaptability required in this rapidly changing environment. This book covers topics such as AI, metaverse, and ethical and sustainable marketing practices and is a useful resource for marketing managers, digital marketing specialists, entrepreneurs, business owners, and marketing students.

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