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Praxishandbuch Bibliotheks- und Informationsmarketing by Ursula Georgy, Frauke Schade

Praxishandbuch Bibliotheks- und Informationsmarketing

by Ursula Georgy , Frauke Schade
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Book cover type: Hardcover
  • ISBN13: 9783110260427
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: K.G. Saur Verlag
  • Publisher Imprint: K.G. Saur Verlag
  • Publication Date:
  • Pages: 670
  • Original Price: GBP 182.5
  • Language: German
  • Edition: N/A
  • Item Weight: 1261 grams
  • BISAC Subject(s): Library & Information Science / General

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln, Germany; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg, Germany.

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