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Praxishandbuch Soziale Medien in Der Öffentlichen Verwaltung by Ines Mergel, Philipp S. Müller, Peter Parycek

Praxishandbuch Soziale Medien in Der Öffentlichen Verwaltung

by Ines Mergel , Philipp S. Müller , Peter Parycek
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Book cover type: Hardcover
  • ISBN13: 9783658007454
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 139
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 2013
  • Item Weight: 318 grams
  • BISAC Subject(s): Sociology / General

Das Buch richtet sich vor allem an Social-Media-Verantwortliche in der �ffentlichen Verwaltung. Im Detail werden die derzeit g�ltigen rechtlichen Rahmenbedingungen erarbeitet und anwendungsorientiert die Vorgehensweise zur Formulierung und Implementierung von Social-Media-Strategien und -taktiken dargestellt. Mit Beispielen aus der Verwaltungspraxis in den deutschsprachigen L�ndern sowie Best Practices-Beispielen aus den USA.

"Dieses Handbuch tritt Unwissenheit und Angst innerhalb der Verwaltungen entgegen und kann dabei helfen, die N�he zum B�rger mit den Mitteln der sozialen Medien auszubauen bzw. wiederherzustellen."

Franz-Reinhard Habbel, Sprecher des DStGB und Direktor f�r politische Grundsatzfragen

Dr. Ines Mergel ist Assistant Professor of Public Administration and International Affairs an der Syracuse University, NY, und forscht zu Social Media-Implementierung im öffentlichen Sektor.

Dr. Philipp Müller ist Business Development Director für den Öffentlichen Sektor bei Computer Sciences Corporation (CSC) und "Academic Dean" an der Business School der Universität Salzburg.

Dr. Peter Parycek leitet das Zentrum für E-Governance an der Donau-Universität Krems, Österreich und ist Mitglied im Executive Board der Open Knowledge Foundation Österreich e.V.

Dr. Sönke E. Schulz ist Geschäftsführer des Lorenz-von-Stein Institut für Verwaltungswissenschaften an der Universität Kiel und Habilitand beim Direktor des Schleswig-Hollsteinischen Landtages Prof. Dr. Schliesky.

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