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Predicting and Changing Behavior: The Reasoned Action Approach

by Martin Fishbein
Save 35% Save 35%
Current price ₹4,738.00
Original price ₹7,288.00
Original price ₹7,288.00
Original price ₹7,288.00
(-35%)
₹4,738.00
Current price ₹4,738.00

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Book cover type: Paperback
  • ISBN13: 9781138995215
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Psychology Press
  • Publication Date:
  • Pages: 540
  • Original Price: GBP 55.99
  • Language: English
  • Edition: N/A
  • Item Weight: 713 grams
  • BISAC Subject(s): Psychotherapy / General and Social Psychology

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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