From the Inside Flap
PREDICTIVE BUSINESS ANALYTICS Forward-Looking Capabilities to Improve Business Performance
With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions.
Redefine the way your organization does business with the techniques and tools in Predictive Business Analytics. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage.
In Predictive Business Analytics, Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting.
With an abundance of case examples, this guide insightfully considers:
- Why predictive business analytics is the next "new" wave
- Putting the predictive business analytics model to work in your business
- Developing predictive business analytics--the guiding principles
- How to get started with a predictive business analytics function
- Deploying the predictive business analytics function
- What happens when you integrate business intelligence, business analytics, and enterprise performance management
- Putting your money where your strategy is: driver-based budgets
- Moving from aspirations to practice with analytics
Read Predictive Business Analytics and exploit the power of data in your business to get ahead of the competition--and stay there.
LAWRENCE S. MAISEL, President of DecisionVu, specializes in corporate performance management, financial management, and IT value management. He has extensive industry experiences with numerous Global 1000 companies including MetLife, TIAA-CREF, Citigroup, GE, Bristol-Myers, Pfizer, and News Corp/Fox Entertainment. Larry co-created with Drs. Kaplan and Norton the Balanced Scorecard Approach, and co-authored with Drs. Kaplan and Cooper Implementing Activity-Based Cost Management. He is a CPA, holds a BA from NYU and an MBA from Pace University, and was an adjunct professor at Columbia University's Graduate Business School. Contact him at LMaisel@DecisionVu.com.
GARY COKINS is the founder of Analytics-Based Performance Management, LLC. He is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He served fifteen years as a consultant with Deloitte Consulting, KPMG, and Electronic Data Systems (EDS, now part of HP). From 1997 until recently, Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software. He has a degree in operations research from Cornell University and an MBA from Northwestern University Kellogg School of Management. Contact him at gcokins@garycokins.com.
