Preispolitik

Name: Preispolitik
Brand: Gabler Verlag
SKU: 9783663125662
Price: 5865.0 INR
Availability: InStock

by Herbert Jacob

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ISBN13: 9783663125662
Binding: Paperback
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: January 1, 1963
Pages: 273
Original Price: GBP 45.99
Language: German
Edition: 1963
Item Weight: 391 grams
BISAC Subject(s): Economics / General

About The Book

Nahezu jedes Unternehmen, das in ein marktwirtschaftliches System eingebet- tet ist, sieht sich vor die Aufgabe gestellt, preispolitische Entscheidungen zu treffen. Preise zu setzen oder auszuhandeln, ist in einem marktwirtschaftlichen System allein Sache der Unternehmungen selbst. Die Preispolitik ist ein Teil- bereich der gesamten Betriebspolitik. Während sich die volkswirtschaftliche Preistheorie vornehmlich mit Fragen des Marktgleichgewichts, der Marktstabilität und Marktentwicklung, der Höhe von Gleichgewichtspreisen, die sich auf Grund der Marktgegebenheiten her- ausbilden, u. ä. befa t, steht im Rahmen einer p r eis pol i t i s ehe n Be- trachtung die Frage nach dem "richtigen" preispolitischen Verhalten des Unternehmens im Vordergrund: Welche Kriterien sind es, die anzeigen, ob ein Preis richtig gestellt ist oder nicht? Welche Ziele kann ein Unternehmen mit seiner Preispolitik verfolgen? Wie können die einer bestimmten Zielset- zung adäquaten Preisforderungen - d. h. die Preisforderungen, die im Hin- blick auf diese Zielsetzung richtig sind - abgeleitet werden? Welche Markt- gegebenheiten sind preispolitisch relevant, wie lassen sie sich beschreiben und wie beeinflussen sie die Preisstellung? Welche Bedeutung kommt in diesem Zusammenhang den innerbetrieblichen Daten, insbesondere der Kostenlage des Unternehmens zu? Schon diese wenigen Fragen lassen die Fülle der Problematik erkennen, die im Rahmen einer umfassenden Theorie der einzelwirtschaftlichen Preispolitik zu behandeln ist. Gleichzeitig wird deutlich, wie vielgestaltig und voneinander verschieden die Situationen sein können, in denen preispolitische Entscheidun- gen getroffen werden müssen.

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