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Preispolitische Besonderheiten im Anlagengeschäft by Kraft, Christoph

Preispolitische Besonderheiten im Anlagengeschäft

by Christoph Kraft
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Book cover type: Paperback
  • ISBN13: 9783346828132
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Die Begriffe Investitionsgüter und Konsumgüter werden zu Beginn der Arbeit erläutert und voneinander abgegrenzt. Sowohl die Investitionsgüter, als auch die Konsumgüter werden in ihre Hauptkategorien untergliedert. Zunächst wird das Investitionsgütermarketing erläutert und in die wesentlichen vier Grundtypen unterteilt. Nach der Erläuterung des Produktgeschäfts, des Systemgeschäfts und des Zulieferergeschäfts, wird im Rahmen des Kerns dieser Arbeit das Anlagengeschäft genauer beschrieben. Es folgt eine kurze Erläuterung des B2B-Marketings und die Abgrenzung vom Investitionsgütermarketing. Ziel dieser Arbeit ist es, die preispolitischen Besonderheiten im Anlagengeschäft des Investitionsgütermarketings näher zu erläutern und dabei im Besonderen auf die Submissionsmodelle und das Performance Contracting einzugehen. Eine zusammenfassende Bewertung bildet den Abschluss.

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