Preoccupazioni in materia di sicurezza e fiducia nell'adozione del commercio mobile

Name: Preoccupazioni in materia di sicurezza e fiducia nell'adozione del commercio mobile
Brand: Edizioni Sapienza
SKU: 9786209828980
Price: 5123.0 INR
Availability: InStock

by Alexios Vasileiadis

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ISBN13: 9786209828980
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: April 30, 2026
Pages: 80
Original Price: USD 57.0
Language: Italian
Edition: N/A
Item Weight: 118 grams
BISAC Subject(s): Sociology / General

About The Book

Questo lavoro riveste un'importanza sia teorica che pratica, in quanto contribuisce alla generazione di nuove conoscenze relative all'adozione del commercio mobile in termini di sicurezza e fiducia, che saranno di aiuto non solo ai futuri ricercatori ma anche alle imprese del settore dell'e-business. � stato condotto un test per verificare se la fiducia, il rischio percepito, l'utilit� percepita e la facilit� d'uso percepita influenzino in modo negativo o positivo i costrutti del modello proposto. La percezione del rischio in termini di privacy, pagamenti mobili, legislazione sul commercio mobile e qualit� dei prodotti forniti ha un effetto negativo sull'intenzione di utilizzare il commercio mobile. Inoltre, elementi di fiducia quali una buona reputazione, promesse allettanti, una buona sicurezza di crittografia e trasparenza riducono la percezione del rischio e aumentano l'intenzione di utilizzare il commercio mobile. Inoltre, la disponibilit� di politiche facili da comprendere e da reperire ha un effetto positivo sull'intenzione di utilizzare il commercio mobile. Infine, quando i clienti si sentono liberi da rischi e nutrono un alto livello di fiducia nell'intenzione di utilizzare il commercio mobile, lo adottano effettivamente.

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