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Preparing Effective Business Plans: An Entrepreneurial Approach by Bruce Barringer

Preparing Effective Business Plans: An Entrepreneurial Approach

by Bruce Barringer
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Book cover type: Paperback
  • ISBN13: 9780133506976
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson
  • Publisher Imprint: Pearson
  • Publication Date:
  • Pages: 288
  • Original Price: USD 119.99
  • Language: English
  • Edition: 2
  • Item Weight: 295 grams
  • BISAC Subject(s): Management

For undergraduate and graduate courses in entrepreneurship

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Teaching and Learning Experience

This text will provide a better teaching and learning experience--for you and your students. Here's how:

  • Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
  • Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
  • Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

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