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Pricing the Profitable Sale: The Manager's Guide To Value Pricing by H. Peter Zell

Pricing the Profitable Sale: The Manager's Guide To Value Pricing

by H. Peter Zell
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Book cover type: Hardcover
  • ISBN13: 9781669823223
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Xlibris Us
  • Publisher Imprint: Xlibris Us
  • Publication Date:
  • Pages: 362
  • Original Price: GBP 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 685 grams
  • BISAC Subject(s): Economics / General

"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.

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