Printmedien online. Crossmediale Konzepte der Tageszeitungen im Internet: Eine Analyse der erfolgreichen Umsetzung enger Kooperation von Online- und O
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Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,0, Hochschule Bremen (Internationaler Studiengang Fachjournalistik), Veranstaltung: Medientheorie, Sprache: Deutsch, Abstract: Die Einf�hrung des Internets mit all seinen multimedialen M�glichkeiten und kostenlosen Inhalten, konnte die Tageszeitung nicht vom Markt verdr�ngen. Trotzdem bieten sich den Zeitungsverlagen heute keine bl�henden Landschaften: die Auflagenzahlen gehen zur�ck, der Werbemarkt stagniert (vgl. Neuberger 2003b: 10/11). Papier scheint in die Jahre gekommen zu sein und die Jugend greift selten zur Zeitung (vgl. Neuberger 2003c: 8). In der virtuellen Presselandschaft sieht es da schon etwas erfreulicher aus. Der Bundesverband deutscher Zeitungsverleger e.V. (BDZV) z�hlte 2003 die h�chsten Zahlen von Online-Angeboten der Tageszeitungen seit der Einf�hrung des World Wide Web (vgl. BDZV 2003). Und schon lange geht das Internet �ber eine Kopie der bisherigen Medienlandschaft hinaus, es ist eine Parallelwelt entstanden (vgl. Neuberger 2000a: 102). Die alles entscheidende Frage lautet schon seit Jahren: Wie lassen sich Online- und Offline-Welt intelligent miteinander verbinden? Mit welcher Strategie lassen sich Synergien herstellen und Vorteile der Zusammenarbeit nutzen? ">Crossmedia
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