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Problem Hunting: The Tech Startup Textbook by Brian Long

Problem Hunting: The Tech Startup Textbook

by Brian Long
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Book cover type: Hardcover
  • ISBN13: 9781510777965
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peakpoint Press
  • Publisher Imprint: Peakpoint Press
  • Publication Date:
  • Pages: 256
  • Original Price: USD 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Entrepreneurship, New Business Enterprises, and Leadership

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:

  • Finding and testing product market fit
  • Creating and refining your product
  • Selling and marketing your new solution
  • Hiring your team and building your culture
  • Mobilizing financial, legal, and compliance functions
  • Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

Brian Long is the cofounder and chairman of Attentive, a six-year-old tech startup with 1,000+ employees, $850M+ in capital raised from the best investors in the world, and hundreds of millions of dollars in annual sales serving 5,000+ customers. Attentive has been named to the Top 10 in the Forbes Cloud 100, and #3 on the Deloitte Fast 500. Prior to Attentive, Brian was the CEO and cofounder of TapCommerce, which he sold to Twitter in 2014 for over $100M. Brian is a graduate of the University of Pennsylvania and loves soft pretzels.

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