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Problem of Political Marketing by Heather Savigny

Problem of Political Marketing

by Heather Savigny
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₹17,729.00
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Book cover type: Hardcover
  • ISBN13: 9780826428561
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 158
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 399 grams
  • BISAC Subject(s): Political Process / General and History & Theory

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?

Savigny, Heather: -

Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia.

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