Processus publicitaires dans le secteur de la radiodiffusion au Nigeria Étude de cas BCOS
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L'objectif de ce livre �tait non seulement d'examiner le large �ventail de la publicit� en mettant l'accent sur la publicit� � la radio et � la t�l�vision, mais aussi d'�tudier la mani�re dont une organisation m�diatique particuli�re, BCOS Ibadan, entreprend des processus publicitaires sur les deux canaux que sont la radio et la t�l�vision. En r�sum�, ce livre a examin� l'historique de la publicit� de l'Antiquit� � nos jours, en pr�cisant les tendances historiques de la publicit� au Nigeria et en examinant les diff�rentes phases de d�veloppement du d�partement commercial de la B.C.O.S Ibadan. Les principales caract�ristiques de la radio et de la t�l�vision, ainsi que les avantages et les inconv�nients de ces deux m�dias ont �t� abord�s. La publicit� est un monde cr�atif et la cr�ativit� est au coeur de la publicit� tangible. La publicit� et la cr�ativit� ont �t� discut�es. Le r�le de la publicit� et les fonctions de la publicit� ont �t� d�crits. Le livre a �galement examin� la question de la publicit� en tant que mod�le de communication de masse. Une �valuation approfondie du d�partement commercial de la B.C.O.S. a �t� r�alis�e avec des conclusions et des recommandations pour la station. Enfin, ce livre sera extr�mement utile aux �tudiants en publicit� int�ress�s par le cours et se familiarisera avec les tentacules de la publicit�.
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